Discover the key strategies that power SMEs
We gathered data from 300+ SMEs in Singapore to find out what drives B2B success, so that you can make the right decisions to power your business.
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In this report, you'll uncover

How to optimise sales and marketing budgets for maximum impact

The importance of integrating your sales and marketing functions

Balancing between short-term goals and long-term planning

Organisational checklists that help you reevaluate your business
Key trends covered
Expect quality insights and concrete advice on how to tackle the following challenges.
Two-thirds of SMEs underinvest
68% of SMEs acknowledged that they are not spending enough on sales and marketing, leading to missed opportunities.
Increasing levels of collaboration
Successful businesses are breaking down silos between sales and marketing. Find out how collaboration drives better results.
Avoid falling prey to common pitfalls
Many businesses overlook key steps in their strategies. Discover the common mistakes and how to avoid them.