Recognising the need for enhanced connectivity with APAC audiences and prospects, BI WORLDWIDE faced challenges in effectively engaging with these stakeholders throughout the decision-making process. Verra Asia, as a trusted partner in their marketing efforts, identified these challenges and saw opportunities to address them.
By The Numbers
A strategic blend of inbound marketing and outbound sales strategies
Through thought leadership, education, and content development, our inbound marketing initiatives sought to increase brand awareness and consideration, positioning BI WORLDWIDE as a thought leader in the APAC region.
Simultaneously, outbound sales efforts focused on generating revenue in priority markets by leveraging tailored sales enablement collaterals to bolster BI WORLDWIDE's sales effectiveness.
Elevating BI WORLDWIDE's all-encompassing marketing approach
Verra Asia executed a comprehensive inbound marketing plan to elevate brand awareness and consideration for BI WORLDWIDE. Through dedicated market research, Verra Asia gathered APAC-specific data to identify the pain points prevalent in the region, allowing BI WORLDWIDE to position itself as a capable thought leader.
Verra Asia also orchestrated a series of highly successful experiential roundtable events centred around the crucial themes of employee experience and customer experience. These gatherings provided a fertile ground for lead generation, in order to facilitate the expansion of BI WORLDWIDE's customer base and foster stronger connections with potential clients.
In parallel, Verra Asia implemented targeted outbound sales strategies with tailored sales collaterals for each sales stage to ensure that potential customers received relevant and compelling information throughout the different stages of the sales process.
The coordinated efforts of Verra Asia provided BI WORLDWIDE with a comprehensive and multifaceted approach to engagement in the APAC region. By combining inbound marketing strategies with outbound sales tactics, Verra Asia effectively expanded BI WORLDWIDE's reach, captured the attention of a broader customer base, and strengthened brand recognition in the competitive APAC market.
BI WORLDWIDE stays among our longest-standing and dearest clients over the years. The team's trust in our recommendations and understanding of their needs across several sales enablement projects has allowed us to build a close working relationship.
Through the years, we have been trusted with the opportunity to work on animated videos, research reports and roundtable events to support BI WORLDWIDE's key value proposition of employee engagement.