The Opportunity
Following a recent brand refresh, ipaymy, a leading fintech platform, sought to revamp its website to better align with its new identity and strategic objectives. The existing hardcoded site struggled with inflexible content management, inadequate navigation, and a lack of differentiation from competitors.
With three key customer segments—Enterprises, SMEs, and Personal users—ipaymy required a modern, flexible, and engaging website that showcased its unique value proposition for each target segment.
Content Development
Website Design and Development
By The Numbers
The Masterplan
Building a Better Website for ipaymy
Verra Asia was tasked with redesigning and developing ipaymy’s website to reflect its refreshed brand identity, enhance user experience for its three customer segments, and enable seamless content management. Our goal was to create a visually compelling and responsive platform that addresses current pain points and positions ipaymy as an innovative fintech leader.
Our Approach
Phase 1: Identifying key areas for improvement
A comprehensive audit of ipaymy’s website revealed significant gaps in brand communication, user interface, and content effectiveness. The site lacked a clear articulation of ipaymy’s purpose, vision, mission, and values, and its visual design did not align with the refreshed brand identity. Navigation hindered user journeys, with key segments like enterprises difficult to locate, and content relied heavily on text, missing opportunities for multimedia engagement. These insights informed a targeted strategy to enhance ipaymy’s digital presence.
Phase 2: Content development
We crafted SEO-optimised content tailored to enterprises, SMEs, and personal users. The content was structured to highlight ipaymy’s value proposition. Additionally, we developed detailed use cases and customer testimonials to build credibility, ensuring the tone resonated with the needs of each segment.
Phase 3: Website design and development
After the content was finalised, we created a visually stunning website that brought ipaymy’s refreshed brand identity to life, incorporating custom 3D visuals and animations to convey innovation and modernity. A revamped sitemap streamlined navigation, featuring dedicated sections for enterprise, SME and personal solutions. Built on Webflow, the platform enabled ipaymy’s team to manage updates with ease.
The Results
The new website marks a significant leap forward for ipaymy, transforming its digital presence from an outdated, fragmented experience into a polished, modern platform that supports growth.
By restructuring the sitemap, refining content, and enhancing navigation, the site now delivers a clearer, more tailored experience for all three customer segments. Messaging is sharper, brand perception is elevated, and the refreshed design reflects the agility and innovation that define ipaymy’s approach to business payments.
This new website not only addresses previous pain points but also sets a foundation for sustained growth. With a digital presence that reflects its innovative spirit, ipaymy is well-equipped to lead the business payments sector, delivering exceptional value to its customers and shaping the future of fintech.
